Profile Books

Incidentally, I found the site I wanted to analyze when looking around for good typography books. The site is “Profile Books”, an online publishing house for fiction and nonfiction books. Its main function is an indexing resource, which makes it sound boring and horrible to go through (conjuring up images of a terrible old library database). However, Profile Books is barebones simple yet elegant– in short, a rather refreshing rarity in its genre. So what makes it work?

To read the rest of this post, including a discussion on visual hierarchy, head over to Mizzou Multimedia Design.

Although not really related to typography, I think it’s impossible to talk about the design of this site without addressing the dark and light reversal between the header and sidebar and the main bodies of information. Making the background dark purple with a white text breaks precedent enough to get the viewer’s attention. However, the whole site doesn’t resemble a myspace page because the main content passages restore the balance with white backgrounds and black text.

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