I’ve just set up Google Analytics over at my Tumblr. I braced myself for the low number of visitors, but was still very humbled by my data. I post new material daily, and sometimes multiple times a day, but have never utilized keywords or edited my html to always include headers. I certainly will now.
While indexing for written pieces is fairly self-explanatory (keywords, headers, descriptive headlines, locations, names, buzzwords, etc), whatever do you do to boost the visibility of your photography?
There are many tips out there on how to get your photos to the top of Google Images. Obviously, if your photo is part of a news story, adding a caption with location, names, and other basic identifiers that answer the 5 Ws should be automatic. Other ways to boost your image’s position include keeping it at a standard resolution (not tiny or huge to load, about 600×800 is standard) and making sure the page heading in which the photo lies corresponds to the subject of the photo.
The heading of my blog post is “Taking Risks” (awful, too ambiguous) and my original photo that supplements this post is of a race car. Never going to find that photo in a search.
But what if you’re not interested in having your “fine art” photography show up in google images? Instead, your ideal consumer finds your photography website through a normal google search. How do you optimize for your photography business?
1) Ask your clients to link back to your site when you give them images.
Even if you took graduation photos for a friend who has a wordpress.com blog, referencing helps you out.
2) List yourself in Photography Web Directories.
They are like yellow pages, and also act as references for your site. Just make sure you have a separate email account to give out, as you may receive a lot of unwanted mail.
3) Get a local business profile from Google.
It’s free and it features your site high on the search results for photographers in your area.
4) Set up Google Analytics for your website.
It provides you with some great feedback about page views, amount of time spent on your site, how people get there, etc. Analytics allows you to see what works and what doesn’t and helps you troubleshoot more effectively. After all, using the web for your personal brand, whether you are a photojournalist, fine art photographer, or budding amateur is all about experimenting and finding what works for you and the niche you are building.